Basic Search Engine Optimization

Search engine optimization (SEO) is important for all websites. I don't care how big or small your site is you need to let people find you. Increasing your visibility on search engines doesn't necessarily require hiring a SEO expert. The tips listed below are some best practices for increasing organic traffic.

• Pick a version of the site www or without (301 Redirect)
• Add keywords and meta description to pages
• Customize Page titles (Items to the left should be of higher importance)
• Use clean URL's, no query string parameters
• Use keyword rich URL's
• Have good HTML structure and use CSS (No tables)
• Edit robots.txt - Reduce/configure what is indexed
• Extend domain name purchase for additional five years (Most spam domains usually only register for a year at a time)
• Install some analytic software, my preference is Google Analytics
• Apply for a Google Webmaster tools account
• Configure and submit a sitemap to the major search engines

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