I have done some SEO work with a handful of different Drupal sites and I find myself installing the same modules over and over again so I thought I would share my recipe with other Drupalistas. There are a lot of other SEO modules available (Some which I use) but the ones listed below are pretty much used on every site I manage.
- Google Analytics module for web statistics tracking
- Token module (Needed for pathauto)
- Path auto module to automatically create keyword rich URL's
- Global redirect module to reduce duplicate content penalty from node/# URL's
- Node words module to add keywords and descriptions (Other meta tags are provided with the module)
- Page title module allows for more control over page titles and content type naming conventions
- XML sitemap module helps search engines to more intelligently crawl your website
SEO module configuration tips
- For performance cache the Google Analytics code on your local server
- Pathauto should be tailored to fit your needs (You should probably change the default node path settings)
- Do not use the same generic meta description on multiple nodes
- Use priority levels sensibly with XML sitemap
Additional Drupal SEO Tips
- Update the .htaccess file (Pick version of site with www or without) to resolve canonical issues (Can also be done with Node Words)
- Refine your robots.txt file
- Make sure you have basic caching enabled or use the boost module
- You should also set up a Google Webmaster account
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